Guidance

J3075-PPMD-diagrams

The guidance in this section has been developed to equip Christian Aid and our partners to deliver the three ambitions above.

  • An Integrated approach: We will continue to develop approaches that address a range of market blockages, using these in effective combinations in each unique market system
  • Impact beyond income: We will deliver multiple benefits to poor people that go beyond increases in income – greater resilience, equality and dignity are all key indicators of success
  • Inclusive, not exclusive markets: We will not shy away from making markets more inclusive for the most marginalised – we will go beyond focusing on well-established enterprises and entrepreneurs

 

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