Tools

J3075-PPMD-diagrams4

Without intervention markets often exclude marginalised producers and consumers. The foundation of our approach is therefore a holistic and inclusive understanding of the market – one tool for capturing this is the market map above. This map captures the actors, relationships, challenges and opportunities in the market system for Alpaca wool in Peru – it enabled us to explore potential interventions and monitor the impact of them.

A market map can also form the basis of a participatory exercise that builds ownership, understanding and empowers marginalised actors – Christian Aid has adopted the Participatory Market Systems Development (PMSD) approach developed by Practical Action. PMSD brings together market actors developing a shared understanding of their market system and a plan for how they can work together to improve it in the future. Experience has shown that participatory approaches like PMSD, which actively engage actors from across the market system, can deliver impact at scale.

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